Your Guide to Automotive Industry Digital Marketing

This year’s SEMA Show is October 30 to November 2. If you’re like us, you want to get the most out of the trade show because you’re spending good money …

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The internet is littered with complicated formulas on social media return on investment (ROI) that would make your head spin.

Knowing which ones are best for your business can be …

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How measuring your website leads to increased profits for your company

The purpose of a website for your business should be to make or save money.  In order to maximize …

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Are you measuring a trade show’s value to your business by its size and the degree of your hangover? Here is why it’s time to change your perspective.

It can …

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Many companies in the automotive industry employ outside salespeople. If you are a manager at a company employing outside sales reps, or if you are one yourself, then this blog …

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It almost inevitably happens to established organizations. Car dealerships and automotive retailers are especially vulnerable. What starts out as a little paunch in their marketing spend quickly becomes a beer …

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Tired of wondering if your blogging efforts make profit line impacts? Take a look in these areas to see if blogging is impacting profits.

• Traffic – Look at your analytics

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Tired of wondering if you are making money from email marketing? Look in these areas to find out.

1. How did email contribute to traffic? Take a look at analytics to

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Are your social media marketing efforts contributing to the bottom line? Here are three easy metrics to help you find out.

1. How did social media contribute to traffic? In-store and

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Looking for some easy ways to improve your marketing results? Here are 25 things you can do right now:

1. Maintain a customer-oriented attitude – Automotive industry businesses must understand …

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