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How to Get the Most From Attending the SEMA Show

September 6th, 2012
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This year’s SEMA Show is October 30 to November 2. If you’re like us, you want to get the most out of the trade show because you’re spending good money …

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Published in Opinions, Results/Analytics

Ways to Measure Social Media ROI

August 29th, 2012
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The internet is littered with complicated formulas on social media return on investment (ROI) that would make your head spin.

Knowing which ones are best for your business can be …

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Published in Results/Analytics, Social Media

The Basics of Website Metrics

August 17th, 2012
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How measuring your website leads to increased profits for your company

The purpose of a website for your business should be to make or save money.  In order to maximize …

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Published in Results/Analytics, Websites

Trade Show Behaviors for Strong Business Results

July 18th, 2012
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Are you measuring a trade show’s value to your business by its size and the degree of your hangover? Here is why it’s time to change your perspective.

It can …

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Published in Management, Results/Analytics

Salespeople: How to Close More Deals

July 16th, 2012
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Many companies in the automotive industry employ outside salespeople. If you are a manager at a company employing outside sales reps, or if you are one yourself, then this blog …

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Published in Results/Analytics, Selling

Battling Marketing Fat

July 13th, 2012
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It almost inevitably happens to established organizations. Car dealerships and automotive retailers are especially vulnerable. What starts out as a little paunch in their marketing spend quickly becomes a beer …

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Published in Management, Opinions, Results/Analytics

Are You Making Money From Blogging?

July 11th, 2012
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Tired of wondering if your blogging efforts make profit line impacts? Take a look in these areas to see if blogging is impacting profits.

Published in Results/Analytics, Social Media

Are You Making Money From Email Marketing?

July 6th, 2012
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Tired of wondering if you are making money from email marketing? Look in these areas to find out.

  1. How did email contribute to traffic? Take a look at analytics to
  2. Read Full Story »

Published in Results/Analytics, Social Media

3 Simple But Effective Social Media Metrics

June 27th, 2012
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Are your social media marketing efforts contributing to the bottom line? Here are three easy metrics to help you find out.

  1. How did social media contribute to traffic? In-store and
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Published in Results/Analytics, Social Media

25 Practical Ways to Improve Your Marketing Results

June 22nd, 2012
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Looking for some easy ways to improve your marketing results? Here are 25 things you can do right now:

1. Maintain a customer-oriented attitude – Automotive industry businesses must understand …

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Published in Management, Results/Analytics