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Small Changes Could Mean Huge Payoffs in Automotive Marketing

March 27th, 2013
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When your marketing isn’t working out at your business, it’s tempting to blow everything up and start fresh.

As you probably already know, this can be expensive for your automotive …

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Published in Management, Opinions

5 Terrible Ways to Burn Money on Advertising

October 26th, 2012
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Want to see better advertising results? Avoiding these five advertising mistakes will help you save money and improve results.

1. Missing Call to Action

The whole point of advertising is …

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Published in Management, Opinions, Social Media

How to Get the Most From Attending the SEMA Show

September 6th, 2012
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This year’s SEMA Show is October 30 to November 2. If you’re like us, you want to get the most out of the trade show because you’re spending good money …

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Published in Opinions, Results/Analytics

Ten Suggestions for a Better Business

August 13th, 2012
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1.  Realize that business isn’t always fair.  Change what you can, accept what you must and keep moving forward.

2.  Think, then act.  One impulsive action or moment …

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Published in Opinions

Battling Marketing Fat

July 13th, 2012
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It almost inevitably happens to established organizations. Car dealerships and automotive retailers are especially vulnerable. What starts out as a little paunch in their marketing spend quickly becomes a beer …

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Published in Management, Opinions, Results/Analytics

The Top 3 Communication Mistakes with Customers

June 4th, 2012
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It’s not the quantity of interactions with customers … it’s the quality of interactions with customers that leads to better business according to the Harvard Business Review.

The Harvard …

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Published in Opinions

Improve Your Automotive Business by Watching ‘Restaurant: Impossible’

May 9th, 2012
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Restaurant: Impossible is a television show with the mission of renovating a failing restaurant in two days with a $10,000 budget. Hosted by restaurateur and chef Robert Irvine, the …

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Published in Management, Opinions

10 Ways to Waste Your Time in Your 20 Group

May 2nd, 2012
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Business growth can pay off quite handsomely if you make the most of every 20 Group meeting.

 

20 Groups can be a sure-fire way to grow your business.  The …

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Published in Management, Opinions

Marketing Agency Capabilities

April 16th, 2012
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Knowing what a marketing agency can and cannot do for you helps you avoid headache and heartache. Here’s a quick guide.

What marketing agencies can do for you: 

Published in Management, Opinions

10 Ways to Get the Best Marketing Advice

April 13th, 2012
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“Check it out” is a good motto for those seeking to hire an automotive industry marketing agency. Here’s a plan to get the most out of your dollars.

1. Check

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Published in Management, Opinions