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Small Changes Could Mean Huge Payoffs in Automotive Marketing

March 27th, 2013
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When your marketing isn’t working out at your business, it’s tempting to blow everything up and start fresh.

As you probably already know, this can be expensive for your automotive …

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Published in Management, Opinions

How Planning Calendars Streamline Marketing and Advertising Initiatives

December 28th, 2012
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Developing sales promotions and marketing content for your automotive industry company doesn’t have to be a last minute kind of thing.

There’s an easy way to stay on top of …

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Published in Management

5 Terrible Ways to Burn Money on Advertising

October 26th, 2012
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Want to see better advertising results? Avoiding these five advertising mistakes will help you save money and improve results.

1. Missing Call to Action

The whole point of advertising is …

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Published in Management, Opinions, Social Media

Live Chat Customer Service Mistakes That Are Killing Your Sales

September 4th, 2012
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Have you ever noticed those live pop-up chat windows on car dealer and service center websites? They’re a great customer service option when used properly.

I recently used one to …

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Published in Management, Selling

What to Do If You Get a False Online Review

August 24th, 2012
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There’s nothing more annoying than getting a fake online review on Yelp or Google+ Local that slams your company.

In most cases, these reviews are written by disgruntled employees or …

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Published in Management

Webinar Replay: How Outside Salespeople Can Generate Sales Leads Using Search Engines and Social Media

August 22nd, 2012
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Learn how outside salespeople can generate sales leads using search engines and social media in this free webinar replay from AfterMarketer Club.

AfterMarketer Club President Brian Offenberger shares how …

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Published in Management, Selling, Video

Trade Show Behaviors for Strong Business Results

July 18th, 2012
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Are you measuring a trade show’s value to your business by its size and the degree of your hangover? Here is why it’s time to change your perspective.

It can …

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Published in Management, Results/Analytics

Battling Marketing Fat

July 13th, 2012
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It almost inevitably happens to established organizations. Car dealerships and automotive retailers are especially vulnerable. What starts out as a little paunch in their marketing spend quickly becomes a beer …

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Published in Management, Opinions, Results/Analytics

Boost Revenues With Add On Sales

June 25th, 2012
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Sell some tires? Did you sell a tire gauge? So you sold an oil change? Did you sell a tire rotation? Sold a new sound system? Did you sell a …

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Published in Management, Selling

25 Practical Ways to Improve Your Marketing Results

June 22nd, 2012
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Looking for some easy ways to improve your marketing results? Here are 25 things you can do right now:

1. Maintain a customer-oriented attitude – Automotive industry businesses must understand …

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Published in Management, Results/Analytics