Check out a recent article in Parts & People Magazine about how we help automotive companies increase sales and lower costs.
Archive for the ‘Facebook’ Category
AfterMarketer Club is In The News
Tuesday, August 24th, 2010Posted in A.C. News, Facebook, Internet Advertising, Social Media | 1 Comment »
Aftermarket Companies Given New Way to Market to Facebook Users
Friday, July 30th, 2010Facebook Questions brings new ways for aftermarket companies to gain customers using social networking.
Thanks to Facebook, marketers in the aftermarket and auto industry now have a new tool to generate sales leads. Facebook Questions is a new service being launched by the social media giant that allows people to ask questions and get answers from other users across Facebook.
Facebook Questions is not available to everyone on Facebook yet, but the Q&A service should rev-up the aftermarket auto industry and provide a valuable new source of leads..
With Facebook Questions, people can post questions and get answers from users around the globe. For example: Let’s say you have a question about custom air intakes. You can post your question to the Facebook community and get all sorts of answers from real people.
The service is similar to other websites that let you post questions such as Yahoo! Answers, Quora and LinkedIn Answers but Facebook should easily eclipse these other services thanks to its 500 million users.
What This Means for the Aftermarket Industry
For marketers in the aftermarket industry, Facebook Questions is another chance to have direct access to Facebook users. By providing relevant info through the site, marketers can establish themselves as thought-leaders that people want to buy from.
Take a look at the screenshot below as posted on the Facebook blog for an example of how questions will work.

In order to find aftermarket auto related questions, you’ll have to explore different keyword tags organized by subject.
When using Facebook Questions you’ll want to take the following into consideration:
- Do not sell right off the bat. Facebook Questions is a forum where people will judge your credibility based on your answers.
- Use Facebook Questions to build relationships through meaningful conversations.
- Provide helpful advice and information to users such as relevant articles, case studies, etc.
- Only answer questions where you can provide information that will help the person asking.
Facebook Questions has the potential to change the way people get their information. Utilizing it effectively can potentially be a huge help for your business.
Tags: Facebook Marketing, Facebook Questions, LinkedIn Answers, Social Media Marketing, Social Networking, Yahoo! Answers
Posted in Facebook, Social Media | 3 Comments »
Creating Facebook Lists to Filter Content and Control Privacy Settings
Tuesday, June 15th, 2010
Facebook has very complex and versatile privacy controls. This article will help you discover ways to use lists to control what content and settings your friends can see on Facebook.
Facebook has often touted that you only need one profile on Facebook to interact with friends, family, and colleagues. Most of us know, though, that there are certain things that you don’t want everyone in your life to know about. Maybe you don’t want your mom to know that you weren’t really sick last weekend, you just didn’t want to hang out with her and Aunt Mildred. Or you don’t want your boss to know that you actually were playing golf when you were supposed to be at the dentist. While we probably don’t need to remind you that putting this kind of information on Facebook could come back to haunt you in the end, we would like to show you how you can get control of all of your content on Facebook.
Creating a List
The key to efficiently managing your profile is to create lists. Lists allow you to better manage large groups of your friends without having to filter them individually each time you create a post or make a change to a privacy setting. Before making your list, you should decide what the purpose of your list is. Do you want to be able to exclude a group of people from content or posts, or include certain people on content or posts. One common list that we’ve seen people make is a “Limited Profile” list. Individuals on a list of this type may be excluded from seeing information you consider too personal for them, such as your home address or telephone number. Once you have decided the type of list you are making, creating the list is a simple process. Follow these steps to create your first Facebook friends list:
1. From the left navigation, click on friends.
2. In the top corner of the Friends page, click the Create List button.
3. A box will pop up. Name your list in the top left-hand corner.

4. From the box below, select the friends that you want to add to the list. You can either type their name in the search box or select them from the list.
5. As you add people to the list, you’ll notice that there is a link at the top of the box that says Selected. The number next to it will grow as you add friends and you can also click this link to see who you have added to the list and remove people as needed.

6. Once you have selected everyone that you would like to have on the list, save the list. The box will close.
Managing Your Privacy Settings with Friends Lists
Now that you have created your list, you can use your new list to edit your privacy settings. Let’s walk through how to make changes to your privacy settings with your new list.
1. First, in the top right-hand corner of your profile, click on the Account link. A dropdown will appear. From here, select Privacy Settings.
2. The next screen will show you a control panel where you can adjust several settings automatically. However, you want to be able to control each of your settings individually, so you will need to click the “Customize Settings” link near the bottom of the screen.

3. Select the category of information which you would like to edit.
4. Next to each category, there is a dropdown box. Open the box and select Custom. There is a link next to it that says “edit”. You’ll want to click on this link.

5. After clicking “edit”, a box will open up and you’ll be given two options. You can either include certain people or exclude them. If you include only certain people on a privacy setting, only those people will be able to see this particular information. Everyone else will be excluded. The other option is to exclude certain people. Only these people will be excluded from that category. Anyone not excluded will be able to see the information controlled by that privacy setting. Something to consider when excluding certain people or lists is that, if you don’t want your information available to anyone else outside of your friends list, you should always set your settings to include “Only Friends”. Then, exclude the people or lists for friends that you don’t want to have access to that category.

6. Once you have decided whether to exclude your group or include them, click in the box you have chosen and start typing the name of your list. Facebook will give you a list of options that match your search. Click on your list. Something to note is that you can include or exclude specific individual people from this category as well. Just begin typing their name just as you did the list. If you decide later you want to remove a list or person from this setting, simply click the “X” next to their name.
7. Save your settings.
8. To see how someone on your list sees your profile, you can choose the “Preview My Profile…” at the top right of the page. Once on this page, you can type in the name of a person and Facebook will show you what they are able to see on your profile. Some third party applications will not display correctly in this mode.

Managing Published Material with Friends Lists
Privacy settings are not the only place where Friends Lists come in handy. You can use the same lists to filter individual posts or status updates that appear in your friends’ News Feeds.

Whenever you post new content to Facebook, you’ll notice a small lock symbol next to the “Share” button. You can click on the lock and filter your post in the same way that you edited your privacy settings before you post the item. The one thing to note about customizing individual posts is that there is a “Make this my default” setting checkbox. If you always want to include or exclude certain people from posts, simply customize your post settings and check the default checkbox. From that point on, all of your posts will follow that setting. One thing to note about excluding people from your posts is that if you exclude someone, either individually or in a list, by default, they will not have access to your Wall. The opposite is true for inclusion. If you include certain people or lists on your posts by default anyone not included, either individually or in a list, will not be able to see your Wall.

Points to Remember About Filtering Content and Privacy Settings
- You can use a list to filter people in or out of content on your Facebook.
- The “Preview My Profile…” button is a great way to make sure that you are managing your content in the way that you intended.
- Make sure that, when you are excluding certain people from your Facebook posts or information, you include only the people you are comfortable with seeing your information. If you have your posts set to include “Everyone” then anyone on Facebook except for the people that you have excluded can see that particular information.
- If you exclude someone by default from your posts, they will not have access to your Wall.
- Anytime you want to see what groups or people your posts will be available to, simply hover over the lock symbol next to the share button. You can also use this method to check posts already made; however, you cannot edit posts that have already been shared.
- Setting a default posting setting can help you manage third party content. For example, if you use the social networking site, Foursquare, you may not want everyone to see where you are checking in at. However, if you exclude certain people by default, you don’t have to worry that your check-ins will be visible to people that you have excluded from these posts.
Facebook’s filtering tools can be really confusing. However, armed with a little knowledge, they can be a great asset when interacting with people on Facebook. Use lists to help you manage your friends and show them only the information that you are comfortable with them having. That way, you can talk about your golf slice with everyone but your boss.
Tags: Facebook
Posted in Facebook, Social Media | 2 Comments »
Top Tips For Building A Facebook Fan Page
Tuesday, May 25th, 2010Here are the best practices necessary for business fan page success on Facebook.

- Have a look and feel that is uniquely your own. Use a custom welcome page.
- Give people meaningful reasons to like your business.
- Make your public profile a place filled with valuable information relevant to your target audience.
- View your page as a “gathering place” and “resource center” for people that like your business and its purpose…it’s not simply another place to promote your business.
- Use incentives to give people that like your business a reason to post things (text, audio, video, graphics, etc) on your page.
- Focus on posting information (content) that leads to great conversations, especially with your updates.
- Update your page regularly.
- Monitor your page regularly (at least once per day) and respond to all comments, even the negative ones.
- Ask questions of your followers on Facebook and post things that generate a response.
Brian Offenberger is a certified online marketing expert and professional marketing keynote speaker. Learn more about how to profit with Facebook from his website at http://www.aftermarketerclub.com/facebook-marketing-services/.
Tags: Facebook, Facebook Marketing, facebook welcome pages
Posted in Facebook, Social Media | No Comments »
For Great Facebook Results – Go Back to Grade School
Thursday, May 20th, 2010New study from social media scientist, Dan Zarrella, shows that using simple blog titles leads to more sharing on Facebook.
This blog has a 15% greater chance of being shared on Facebook than your average post.
That is a pretty big deal when you consider that a well-shared blog post can attract hundreds of additional readers, clients, and even journalists looking for experts to interview.
But what is it about my post that lets me make a claim like that without even knowing exactly what I’m going to write, much less who is going to read it?
According to a new study done by social media scientist, Dan Zarrella, the reading grade level of a blog title has a major impact on how much it will get shared on Facebook. In fact, titles with 2nd grade reading level are shared nearly 30% more than average while titles at a 15th grade level suffer a nearly 20% decrease in shares.
You can see a full chart of this effect at Dan’s blog but here is a quick table:
| 2nd Grade: +32% | 9th Grade: +10% |
| 3rd Grade: +20% | 10th Grade: -15% |
| 4th Grade: +10% | 11th Grade: -4% |
| 5th Grade: +15% | 12th Grade: -10% |
| 6th Grade: +0% | 13th Grade: -7% |
| 7th Grade: -10% | 14th Grade: -11% |
| 8th Grade: +3% | 15th Grade: -17% |
So what does this mean for you?
It means it’s time for you to start practicing simplicity in your writing. Spend the time to craft headlines that are not only interesting but also use simple language and sentence structure.
When I first started writing this post, my headline was at a 7th grade level. A few quick tweaks later and I was at a 3.5 grade level for a net increase of 25% from the original!
In case you’re wondering, you can find readability level using Microsoft Word, or a free text readability tool.
Tags: Dan Zarrella, Facebook, Facebook Marketing
Posted in Facebook, Social Media | No Comments »
Want More Facebook Postings Shared? K.I.S.S.
Tuesday, May 11th, 2010
According to a recent posting by Dan Zarrella, to increase the likelihood that your Facebook postings will be shared, you need to keep your titles simple. According to the study, the number of Facebook postings that were shared with others, dropped dramatically when the title of the posts were written above a 9th grade reading level.
So how does this affect your company’s posts? To increase the likelihood of your message being spread, you have to catch your audience’s attention, but keep the title really simple.
Why? The article doesn’t specifically say. But it could be that in our age of instant information, and the sheer volume of what’s available, coupled with our even lower patience levels, people are just overwhelmed with the tidal wave of information. Readers scan dozens of headlines in just a few seconds. They read what captures their attention. But the more simple the language, the faster the mind can process it. This makes it more likely to make someone will read the post, thus increasing the odds they will share it.
Tags: Dan Zarrella, Facebook, How To Use Facebook
Posted in Facebook, Social Media | No Comments »
If Facebook were a Country…
Monday, March 15th, 2010Should your business be on Facebook? This short but powerful video makes it hard to say “no”.
Need help getting your company on Facebook the right way? We’ll help you generate profits with Facebook.
Tags: Facebook, Social Media
Posted in Facebook | No Comments »
A Busy Weekend at the Hot Rod & Restoration Show
Monday, March 15th, 2010
Indianapolis was abuzz this weekend with The Hot Rod & Restoration Show. Nearly 150 companies exhibited some of the most cutting edge products for Hot Rod industry with nearly half of them showing new products on the market. Most exhibitors indicated that attendance was strong compared to last year, which is a great sign of the economy turning around in the automotive aftermarket.
ARMO (Automotive Restoration Market Association) sponsored a panel discussion on Social Media and the Social Web. AfterMarketer Club’s Chris Ripper was invited to sit on the panel along with Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, and Tyler Tanaka from Cie Studios. The discussion was the evolution of social media, its explosive growth, and the how to present your business on Facebook and other social networks. Tom Myroniak from SEMA (Specialty Equipment Market Association) moderated the discussion.
Tags: Facebook, social media panel
Posted in A.C. News, Facebook, Social Media | 2 Comments »
How To Present Your Business On Facebook
Monday, March 15th, 2010
The best way to set your business apart from other businesses on Facebook is by offering your page visitors a Welcome Page.
A Welcome Page is what new visitors to your company (people who are not already fans) see when they come to your page on Facebook.
The Welcome Page:
- Gives your business its own unique look on Facebook…you’ll look immediately different than other businesses on Facebook
- Offers visitors a reason to become a fan of your business
- Explains other aspects of your business that’s important for visitors to know
Take a look at some custom welcome pages developed by AfterMarketer Club and its sister companies for clients (and if you want information about one for your business, get all the details here):
Welcome pages are a great tool to drive results for your company on Facebook. We have three easy, affordable ways for you to use Facebook. Get all the details at www.aftermarketerclub.com/facebook-marketing-services/
Tags: Facebook Marketing, facebook welcome pages
Posted in A.C. News, Facebook | No Comments »
15 Secrets Of Top Performing Websites
Wednesday, February 24th, 2010Watch yesterday’s webinar, “15 Secrets Of Top Performing Websites” on AfterMarketer Club’s Facebook page.

If you missed yesterday’s webinar about how to improve the performance of your website, you can access a free copy on our Facebook page. Simply Become a Fan of AfterMarketer Club and you’ll get immediate access to this presentation.
Only our Facebook fans get access to this presentation.
Our Facebook page is packed full of other information as well. Become a Fan and get the stuff you need to rev up online sales.
Find us at http://www.Facebook.com/AfterMarketerClub.
Tags: Facebook, Top Performing Websites, Website Performance
Posted in Conversion Improvements – Website, Facebook | 1 Comment »











































