It’s the key to higher search rankings, inbound links, more website traffic and sales.
But what is content? To the average business owner in the automotive industry, content can be vague and confusing.
To get a better understanding of content, take a second to think about your everyday life.
Your day may start by waking up and reading articles on a blog or a newspaper. On your way to work, you probably listen to the radio or maybe even a Podcast through your smartphone.
At job, you most likely spend some time reading emails. You might even take a look at an email newsletter.
During lunch, you might devote a few minutes to checking posts on Facebook or LinkedIn at your computer or on your phone. If you’re like us, you’re more likely attending an educational webinar to improve your business.
As you’re burning the midnight oil at work, you might receive a text message from your loved one asking you when you’re coming home.
When you finally make it home to relax, your kids might be excited to show you a funny video on YouTube as you’re watching television.
As you’re getting ready for bed, you might read a book or a magazine article while your loved one reads an eBook on a Kindle.
So what is content?
Content are materials that you find relevant and valuable to your life. As you can see from the narrative above, it takes on many shapes and forms and is delivered through many channels. Content entertains, informs and generally makes your life better.
When it comes to your business, the content that you create is a way to attract, acquire and interact with your customers. If you provide them with RELEVANT content via the correct channels, you’ll be on your way to more customers and sales.
Obviously, successfully using content to grow your customer base and increase sales is more complicated than writing a few blog posts and filming some YouTube videos.
It takes time, research, trial and error and most importantly patience.
At AfterMarketer Club, we can help you identify the right types of content that will grow your business. We have helped many businesses in the automotive industry grow their customer base and increase sales using relevant content.
To find out more, visit our automotive content development marketing services page. There, you’ll find more information about our content strategies and options. For any questions, contact us today at (602) 412-3426.