The key to marketing success on Pinterest is pinning great visual pins that users will want to share with others. The more people share your pins, the more likely others will discover your products and services.
Pins are images that can be added from a website to your Pinterest boards. If it sounds like we’re speaking another language, you might want to read “Why Automotive Industry Companies Should Use Pinterest.” The post provides a good introduction to Pinterest.
If you’re ready to pin great visual items on Pinterest, you need to understand the elements that make up an excellent pin. These include…
1). A Powerful Picture
A great eye-catching photo is very important on Pinterest. People are searching for photos on Pinterest that inspire and represent their lifestyle. Take your time selecting photos.
2). A Strong Description
A strong description with keywords is how Pinterest users discover your pins. Your description should describe the content right off the bat. Include important search phrases in the description. Notice the keywords circled in red.
3). Add Prices for Products
By including a price within the description, pins can be customized with a price banner near the top left corner. It appears anytime that you type a price in the description. This is a great way to promote special pricing on the products that you sell.
4). A Strong Call to Action
Every pin should have a call to action in it. This can include asking people to click, re-pin, comment or like the pin. This will help motivate engagement. Pins with lots of likes and re-pins are more likely to be seen by others searching for pins.
5). A Link to a Page on Your Website
By including a link with your pins, you can take Pinterest users to your website where they can find out more information about the product or item that you pinned. This is great, especially if you’re selling products because you can take them to a purchase page.
Including these five elements within your pins will help you create great pins on Pinterest. For more great Pinterest marketing advice, read:
If you’re already using Pinterest, follow the AfterMarketer Club Pinterest Page. There, you’ll find informative infographics and marketing advice for automotive industry companies.
Published in Social Media