Your Guide to Automotive Industry Digital Marketing

LinkedIn recently unveiled a new analytics package that will allow you to get a deeper understanding of the followers on your LinkedIn Company Page. It’s called Follower Statistics.

Follower Statistics allows you to examine trends in follower growth and engagement on your LinkedIn Company Page. The new analytics package will allow you to better determine the success of your automotive industry LinkedIn Company Page.

Follower Statistics highlights:

1. Demographic data by seniority, industry, function, region, company size and employees.

 

This will help you to see if the right people are following your LinkedIn Company Page. You’ll also get important demographic information so you can target them with the right type of messages.

 

2. Data on follower trends.

Here you will be able to measure follower growth to determine the success of your LinkedIn marketing outreach.

 

Accessing Follower Statistics is very easy. When you visit your Company Page, click on the Follower Statistics Tab as shown below in the red box.

We recommend checking your LinkedIn Company Page analytics at least several times a week. This will help ensure that you stay on the path to success.

For even more LinkedIn marketing advice, read “Why Automotive Industry Business Owners Should Be Active on LinkedIn.” Also be sure to follow the AfterMarketer Club LinkedIn Company Page. There, you’ll get the latest tips on social media marketing and more!