It’s always been difficult for companies to reach every single fan on Facebook. To help, Facebook recently rolled out Promoted Posts for Facebook Brands. This service allows you to prominently feature individual posts in more of your fans news feeds for a fee.
The average company Facebook post only reaches about 16 percent of the news feeds of your fans. Just take a look at the example below.
Sixteen percent is the average. Sometimes it’s 20 percent. Sometimes it’s 8 percent. Either way, this means a whole lot of people are missing out on your posts. With Promoted Posts, you can significantly improve your reach.
Using Promoted Posts
To access the Promoted Posts feature, you need to click on the “Promote” option of the individual post.
From there, Facebook gives you the option of paying $5, $10, $15 or $20 per post. The more you spend, the more people you’ll reach. You can see an example below.
When you pay for the post, Facebook will promote it for three days from when it was first posted.
Obviously, you don’t want to spend $5 or $10 every single time you create a Facebook Posts. That could get very expensive. Instead, you’ll want to reserve Promoted Post spending for:
- Product offers and deals
- New product information
This Sounds Like a Scam…
Now you might be thinking, Facebook is blackmailing you into paying for posts. That’s just nonsense. As our friends at Likeable Media point out, no business has ever had the ability to reach 100 percent of its fans. That’s because the EdgeRank algorithm sorts posts in a user’s news feed based on what is most relevant to them. That’s why your company’s posts may not be appearing.
Another benefit of Promoted Posts is that they appear in user’s mobile news feeds. This is not the case with traditional Facebook advertising. Considering more than 400 million users access Facebook via mobile devices, you’ll definitely improve your reach!
Facebook Promoted Posts are definitely worth trying out to spread word about sales and events. We plan on using it ourselves. Keep on reading the AfterMarketer Club Blog for automotive Facebook marketing tips. Don’t forget to sign up for our newsletter and webinars on our blog!
Published in Social Media