July 11th, 2012
- Traffic – Look at your analytics to find out your blog’s impact on overall site traffic.
- Leads/Sales – Determine what leads/sales have come from links and calls-to-action on the blog.
- Inbound Links – What blog posts generate inbound links (links from other websites to the post)? How many do they generate? Are inbound links driving traffic and contributing to improved organic search engine rankings?
Focus on the performance metrics in these three areas and you’ll have a sound idea about blogging’s impact on your bottom line.