If you don’t answer this question and dive right into Pinterest, you’re wasting a lot of time and money.
Here’s what you need to understand. People use Pinterest because they want to find and share RELEVANT things that they like and want. This can include products, places and services. Just take a look at someone’s Pinterest board. It’s a virtual Christmas list of things that they own, need and love.
It’s because of this that Pinterest has spread like wildfire. In just 25 months, the website is now the third most visited social media site. They achieved this amazing feat by providing people with something they could not find on LinkedIn, Twitter or even Facebook. Pinterest had built a very easy way for people to find and share things that are RELEVANT to their lives.
Think about it, where else on the internet do you see people creating visual lists with ease?
Because of this, Pinterest has grown fast. Monthly site visits are already 100 million-plus. That is more than LinkedIn. It also gets more referral traffic than YouTube, Google+ or LinkedIn.
So what’s the best way for people to find and spread your RELEVANT products and services on Pinterest?
It’s very simple. All you need to do is think like the customer. It’s not rocket science. However, you would be amazed how many companies forget this tip when using Pinterest.
Pinterest is about sharing a lifestyle that is RELEVANT to your customers. They don’t care about your company Christmas party photos. They want to see things that inspire them.
The companies that are using Pinterest the right way are pinning photos that fulfill the wants and needs of a customer. They’re not posting boring photos. They’re pinning photographs that you might see on your favorite website or magazine. They’re photographs that match the customer’s desired lifestyle.
Before you even, start using Pinterest, take some time to think about your customers. Imagine them using their computer or smartphone. What photos would they want to see on your Pinterest boards?
Your success will depend on making your company Pinterest profile relevant to your customers.
For even more information and tips about Pinterest and marketing with photographs, read:
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Published in Social Media