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More Social Media Users Are ‘Un-Friending’ on Facebook

March 16th, 2012

Customers are becoming a lot more selective on who they friend and follow on social networks like Facebook.

A new report by Pew Internet says that social network users are becoming more active in “un-friending” and “un-following” other social media users.

The report titled, “Privacy Management on Social Media Sites” says women and younger users are more likely to “prune” their social media friend lists. Just take a look at the stats below.

  • 67 percent of women have deleted friends from their social network
  • 58 percent of men have deleted friends from their social network

Automotive industry companies and car dealerships should take note.

If you’re not posting relevant information, you may get un-friended or un-followed.

According to Ragan’s PR Daily, here are some top reasons people un-follow and un-like brands on Facebook.

  • Post too frequently
  • News feed was filled with marketing posts
  • Repetitive content
  • Didn’t get enough deals
  • Content wasn’t relevant

It’s up to you to take control of your Facebook marketing by developing a solid marketing plan and monitoring your analytics.

If you need help with your social media marketing, consider an automotive social media marketing expert like AfterMarketer Club.

We have the experience and expertise to help you increase sales using Facebook and other social networks.

To find out how we can help you, contact us at (602) 412-3426.

Published in Social Media


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