1 REFINE YOUR UNIQUE VALUE PROPOSITION
Most companies don’t clearly communicate why a customer should buy from them over the other guy.
What makes you different from your competitors? What are the characteristics of your products and services that are different from others in ways people are willing to pay for?
What do people get for their money when buying with you that they can’t get anywhere else? What worth do you bring to buyers that others don’t?
Your goal is to be able to tell someone verbally or in writing why they should buy from you over the other guy in about 10 words or less.
2 DEVELOP/REFINE YOUR WRITTEN PLAN
We’re amazed at the number of companies that don’t have a written plan of attack. They are so busy they can’t see the forest through the trees.
Every business should have a written marketing plan. The marketing plan should be reviewed at minimum on a quarterly basis. It should be revised annually or as needed.
A full blown marketing plan can be properly developed in 30 days. It will take time and attention. You can get help. In fact, AfterMarketer Club would be happy to assist you.
If you don’t want to address all the elements of a marketing plan, at least take a few hours and write down:
- Your ideal customers and who makes buying decisions
- How you will generate sales opportunities with these ideal customer groups
- How you will convert opportunities into sales
- How you will cross sell, upsell and retain customers
- How and when you will measure your efforts
You’ll find greater result lie in better planning and execution. Take the time to make your plan.
3 SHARPEN YOUR AX
Do the “30-30”Plan. For just 30 minutes for 30 days, spend time discovering new things about marketing in the internet era. Face it, for most of us the internet didn’t exist when we were in school. If it did, internet marketing and social media marketing sure wasn’t part of the curriculum.
Everybody’s business needs are different. However, there is a nice, free online, on demand program most of you would benefit from taking. Go at your own pace. Get started at http://www.inboundmarketing.