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Why Fresh, Updated Websites Get All the Customers

January 11th, 2012

If you want to drive lots of customer traffic to your website, it needs to be regularly updated.

Here’s why.

Google launched an update to its search algorithm that puts a high priority on fresher, more recent search results.  According to SearchEngineLand.com, this update affects 35 percent of all searches on Google.

The update makes sense.  Customers want the freshest information when it comes to making purchasing decisions, especially about automotive industry products and services.

So how often should you update your website to increase customer traffic?

Update Your Website Five Times a Month 

OK, this may sound like a lot.  But a website usage study by SiteKreator showed small businesses who updated their website more than five times per month had 300 percent more traffic than businesses who freshened up their websites less often.

Small Business Website Updates Per Month and Site Traffic

 Visitors Graph

(From SiteKreator.com)

 The point is regularly updating your website with new, relevant content is one of the better ways to increase traffic.

Automotive industry websites that offer blog posts, videos, pictures and other interactive content are more likely to:

  • Have higher search rankings on Google
  • Get shared on social media channels such as Facebook and Twitter
  • Maintain a high level of returning visitors

It’s really simple.  If you want to get lots of traffic to your website, you need to keep it updated and fresh.

Utilize Social Media on Your Website

Another great way to keep your website fresh is by incorporating social media plug-ins.  According to the SiteKreator study, small businesses who use social networks see a 400 percent increase in website visitors.

Unfortunately, many small businesses do not use social media features on their website.

The SiteKreator study showed 75 percent of small businesses are not integrating social media on their websites.

Small Business Websites Using Social Media

Social Media GraphOne of the best ways to integrate social media sites such as Facebook, Twitter and LinkedIn onto your website is by using social media website plugins.

You can find a list of popular social media plugins in our post, 5 Ways To Increase Your Company’s Facebook Fanbase.

Start Updating Your Website Now!

Make it a goal to try to update your website at least once a week.  It’s a great way to start improving traffic.

If you need ideas on how to update your website, contact AfterMarketer Club at 877-563-8054.  We have a proven track record of helping automotive industry companies like yours increase website traffic.

To learn more about our automotive industry marketing services, visit the increase target traffic page on our website.


Published in SEO, Social Media, Websites

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