Your Guide to Automotive Industry Digital Marketing

Users 55+ Had Largest Growth on Facebook in 2010

User demographics are continuing to shift toward higher age groups for Facebook and Twitter.

According to a study from comScore, the Facebook users with the biggest jump during the past year were from people 55 and older.  Traffic for this group rose 13.2% from 2009.

Also, users ages 35 – 54 made up 35.4% of Facebook traffic in December 2010.  This is down 3.6% from a year ago.

Facebook claimed the #1 spot for social media traffic last year.  Three out of every ten internet sessions were to access Facebook, making up 10% of US page views in 2010.

There was no stopping Facebook’s growth this past year in the US:

• 153.9 million people in the US used Facebook in 2010, which represents a 38% increase from the previous year.

• Facebook became the second most visited website behind only Google.

• Users spent a combined 49.4 billion minutes on Facebook in 2010, up 49.4% from the previous year.

Below is a detailed chart that shows Facebook usage metrics and how they changed from the previous year:

 

This means that social media and Facebook especially are no longer just for “young people.” Social media is not a fad and is not going away.  It can be used as a tool to target potential customers and help increase your sales.

If your business has not started using social media in your marketing strategy, you are missing out on a valuable opportunity.

If you are interested in incorporating Facebook or Twitter into your social media marketing strategy, visit AfterMarketer Club at www.aftermarketerclub.com.

You can also find AfterMarketer Club on:

• Facebook (www.facebook.com/aftermarketerclub)
• Twitter (www.twitter.com/aftermarketclub)
• Or the AfterMarketer Club Blog (www.aftermarketerclub.com/blog).