Users 55+ Had Largest Growth on Facebook in 2010
User demographics are continuing to shift toward higher age groups for Facebook and Twitter.
Also, users ages 35 – 54 made up 35.4% of Facebook traffic in December 2010. This is down 3.6% from a year ago.
Facebook claimed the #1 spot for social media traffic last year. Three out of every ten internet sessions were to access Facebook, making up 10% of US page views in 2010.
There was no stopping Facebook’s growth this past year in the US:
- 153.9 million people in the US used Facebook in 2010, which represents a 38% increase from the previous year.
- Facebook became the second most visited website behind only Google.
- Users spent a combined 49.4 billion minutes on Facebook in 2010, up 49.4% from the previous year.
Below is a detailed chart that shows Facebook usage metrics and how they changed from the previous year:
This means that social media and Facebook especially are no longer just for “young people.” Social media is not a fad and is not going away. It can be used as a tool to target potential customers and help increase your sales.
If your business has not started using social media in your marketing strategy, you are missing out on a valuable opportunity.
If you are interested in incorporating Facebook or Twitter into your social media marketing strategy, visit AfterMarketer Club at www.aftermarketerclub.com.
You can also find AfterMarketer Club on:
- Facebook (www.facebook.com/aftermarketerclub)
- Twitter (www.twitter.com/aftermarketclub)
- Or the AfterMarketer Club Blog (www.aftermarketerclub.com/blog).