New research shows Americans prefer car, computers and cell phone over TV.
Pulling figures from Pew Research Center’s Social & Demographic Trends project, the research found only 42 percent of Americans see their TV sets as a “necessity.”
This is down 7 percent from 2009, when 52 percent of people saw TV as a necessity. In 2006, that figure was at 64 percent.
Here’s the breakdown on what Americans saw as a necessity:
- Car – 86%
- Landline phone – 62%
- Clothes Dryer – 59%
- Home air conditioning – 55%
- Home computer – 49%
- Cell phone – 47%
- Microwave – 45%
- TV set – 42%
- High speed Internet – 34%
It’s great to see cars (86%) in the top spot for “necessities.” Even in tough economic times, people still look at their car or truck as important possessions.
What’s interesting is that people see their home computer and cell phone as more important than television.
This is important for aftermarket auto companies as well as the entire auto industry.
Are television advertisements the best way to use your marketing budget?
Here are the benefits:
- Online/social media advertising is cheap
- Online/social media advertising is direct
- You develop relationships with potential customers through social media
We can go on and on about the benefits of online advertising. What are your thoughts on television and online advertisements?