Announcing the Summer Blogging Series; a great lineup of articles from industry experts geared to increase the profits of your aftermarket company.
We want you to have strong sales throughout the rest of the year and beyond.
As part of our efforts, we’re pleased to announce our Summer Guest Blogging Series.
More than 20 auto industry marketing experts share their best practices for growing sales, especially in the internet era. You’ll learn tricks for boosting sales online, getting higher search rankings, growing counter sales, how to boost margins, best practices for selling to women and much, much more. It’s ideal for any type company in the auto industry, with special attention paid towards aftermarket companies.
Grab your calendar and mark down the dates as you read great blog posts including:
July 8 – Undercover Mission – Code Name: Red Laser
By Bryan Baker, Marketing Director, A.R.E.
July 9 – Four Letter Word Than Can Prevent Marketing Failure
By Eve Zafiropoulo, Marketing Manager, Cap World, Inc.
July 12 – Go the Extra Mile and Ensure Loyalty with Women Customers
By Jody DeVere, CEO, AskPatty.com
July 14 – McStrategy: Maximizing Profits by Minimizing Discounts
By Phil Sasso, President, Sasso Marketing Inc.
July 15 – Too Much of an Almost Perfect Thing
By Bennett Jackson, Regional Sales Manager, Husky Liners
July 19 – The Phone Rings…Will Your Cash Register Ring?
By Sidney C. Hurlbert
July 20 – Marketers Mindset…The Secret To Building The Business Of Your Dreams – The Sweet Taste Of Success
By Bob Negen, Founder, WhizBang! Training
July 22 – If You’re Not Selling…
By Michael Dalton Johnson, Publisher and Founder, SalesDog.com
July 27 – Get The Most Out Of Your Industry!
By Melanie White, Marketing Manager, Hellwig Products Co., Inc.
July 28 – Are the Right Tools in Your Toolbox?
By Brian M. Hosenfeld, President, Performance Aftermarket Consulting
July 29 – Buying Online – Buyer Beware
By Scott Poncher, President & CEO, ReadyLIFT Suspension Inc
August 3 – 5 Ways To Make This Year’s Trade Show Season Count
By Jeff Jegelewicz, Marketing Manager, Covercraft Industries, Inc.
August 4 – Should a Manufacturer Attend Trade Events or Consumer Events?
By Dennis Overholser, Executive Vice President, Painless Performance Products
August 5 – Do We Need to Call it “Online” Advertising Anymore?
By Bryan Robb, President, Digital Throttle, LLC
August 9 – A Twist on Jobber Calls…Be the Customer
By Bennett Jackson, Regional Sales Manager, Husky Liners
August 11 – How To Make The Leap: Sell Auto Parts And Accessories Online
By Rob Eberhart, Director of Internet Solutions, Direct Communications, Inc. (DCi)
August 12 – How To Develop Sales ESP
By Bob Price, Managing Partner, Prairie Wolf Partners, LLC
August 17 – The True ‘Skinny’ on Today’s Technology, Product Data & Related Issues
By Scott O’Toole, Principal & Founder, RPM Data Services
August 18 – A Tale of Two Headlines
By Jim Spoonhower, Founder, Fast Lane Research
August 19 – 3 Simple Tips To Making Your Email Marketing Program A Success
By Jon Hedges, Principal, Hedges & Company
Make sure you leave comments after reading each posting. We want to get your thoughts and opinions. Our guest bloggers would love your feedback.
The fun starts July 8th and you’ll see a new posting almost every other business day.
You can have each posting come to you automatically via RSS Feed or you can get an email any time a new posting appears on this blog.
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| Sidney C. Hurlbert | Scott Poncher | Rob Eberhart | Phil Sasso | Michael Johnson |
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| Melanie White | Jody DeVere | Jeff Jegelwicz | Eve Zafiropoulo | Dennis Overholser |
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| Bryan Robb | Bryan Baker | Brian M. Hosenfeld | Bob Negen | Bennett Jackson |
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| Scott O’Toole | Jim Spoonhower | Bob Price | Jon Hedges | |
Tags: Aftermarket Experts, Aftermarket Marketing, Automotive Marketing, Growing Sales, Marketing Blog Series, press releases
Comment by Brian Hosenfeld — July 7, 2010 @ 11:29 am
Wow! Now thats a talent pool! Cant wait to read all the articles!
Thanks Brian and Chris for putting this together.
Comment by Dale Knauss — July 7, 2010 @ 11:35 am
It’s going to be a great series. We’re hoping to add more experts to that list soon.
Thanks for your comment Brian!
Comment by Lisa — July 7, 2010 @ 1:30 pm
I’m really looking forward to reading the series.
Comment by bob white — July 8, 2010 @ 7:31 am
look forward to all the tips. thank you Brian for bring this type of information to us, as sales people we sometimes fight to get every ounce of knowledge we can, i have found that networking with other professionals in our industry is the BEST training and encouragement we can have! Remember if you don’t sell, no one will buy!
Comment by Bob Magda — July 21, 2010 @ 10:39 am
Sounds great i cant wait to start reading the info from all these great people
Comment by Brian Offenberger — July 23, 2010 @ 2:11 am
Thanks everyone…we’re getting great stuff and many of our writers have already submitted their SECOND posting. Pretty cool!
Comment by Hayabusa brother — July 25, 2010 @ 7:45 am
When you order frogs legs at a restuarant what do they do with the rest of the frog ? – Well surely they just throw the rest of the frog away and take it to the tip.
Sent from my Android phone