Guide to Finding User Demographics and Totals by City on Facebook

Learn a simple method for finding Facebook user demographics in your city.

Before getting started with any marketing campaign, it’s important to know that you’re reaching enough people in your market segment to make it worth your money.

For some marketing tactics, this can involve a lot of guess work. Fortunately, in the case of Facebook marketing, you can find the demographics in just a few easy steps. Here’s how to find out your user demographics and totals by city on Facebook:

Step 1: Log on to your Facebook account.

Step 2: Click the “Ads and Pages” button at the bottom left of the screen (It’s the button immediately to the right of the large “Applications” button).

Step 3: Click the green “Create an Ad” button at the top right of the screen.

Step 4: Create an ad. Fill in the boxes with whatever you want, you won’t be using this information but Facebook requires you to type it. Once done, click the blue “Continue” box.

Step 5: In this section you can select the demographics that you want info on. To see how many people are in your city, click the “By City” circle and enter your city in the box. Then change the “Age” drop down menu from “18” to “Any.”

Step 6: Scroll to the bottom of the page and view the estimate. This is the number of active users on Facebook that meet your demographic profile. Here’s what I get for all people within 50 miles of Scottsdale, AZ:

Step 7: Once you’ve found the stats for your city, go further by narrowing your search to more specific demographics. For instance, if I wanted to target only single college graduates between the ages of 25 and 50 in Scottsdale, I’d select the correct boxes and get this: