Archive for September, 2009

Congratulations Homepage Makeover Winners

Friday, September 25th, 2009

AfterMarketer Club congratulates the winners of the homepage makeover contest that was held during a recent SEMA webinar.

AfterMarketer Club and our founder, Brian Offenberger, would like to congratulate Keith O’Brien of Titan Truck Equipment and Stacey Christian of Sunrise National Distributors. Both Keith and Stacey have won the homepage makeover contest after entering at the end of a recent SEMA webinar. We will be reaching out to both winners in the next week to begin the process of making over their homepages.

Stay tuned as we will be posting before and after pictures of these web pages!

How to Access the SEMA Webinar PowerPoint Presentation on the Basics of Website Design and Content (Sept. 24, 2009)

Friday, September 25th, 2009

On Thursday, Sept 24, Brian Offenberger, the founder of AfterMarketer Club and Dave Kerpen, the founder of The Kbuzz presented a webinar for SEMA members on the basics of website design and content. This presentation is full of valuable information that can be put to use immediately.

Brian and Dave covered some very important topics regarding online marketing, including the elements of a great website, easy ways to turn visitors into customers, how to evaluate web effectiveness, and the best ways to apply website content.

To access the audio portion of the presentation, please go to the SEMA Basics of Website Design and Content webinar page.

New Keyword Research Tool from WordStream Helps With Pay-Per-Click and Search Engine Optimization Practices

Wednesday, September 23rd, 2009

WordStream gives new solutions for expanding PPC and SEO efforts with their new keyword research tool.

The new keyword tool from WordStream is a free application that helps strengthen pay-per-click advertising and search engine optimization attempts. This application can reveal more targeted keywords compared to others and it does so by collecting over a billion unique keywords collected from several billion unique searches and related terms. The keyword tool can collect information from numerous internet providers, search engines, and browser tools bars.

Many keyword tools available on the internet limit the number of keyword suggestions; WordStream however does not. Once you have completed your query, all the results are emailed to you. WordStream’s keyword tool shows you all the important keywords and not so important keywords to help make the most of your PPC and SEO efforts. Because WordStream’s database is constantly changing for the better, you will not receive a static list. Providing specific and extremely accurate estimates of traffic on every particular keyword is what WordStream prides themselves on most.

To improve your PPC and SEO efforts, you need more than just a list of important keywords; WordStream recognizes this and that’s why their keyword tool is offered for free. If you want to see even more positive results in your PPC and SEO practices, WordStream offers a paid subscription for keyword management software that can gather important analytic information about your keywords that you can use to get the best results for your search advertising.

Use WordStream’s free keyword tool next time you are seeking a list of keywords.

New Jersey Tire Dealers Association Presentation (Sept. 22, 2009)

Tuesday, September 22nd, 2009

On Tuesday night, September 22, I am presenting a similar but slightly different presentation about email best practices to NJTDA members in Monroe, New Jersey. You can see a copy of those presentation slides at this location:

Click Here to Download the Presentation

Download the printable PDF

New Jersey Tire Dealers Association Presentation (Sept. 21, 2009)

Tuesday, September 22nd, 2009

On Monday, September 21, I had the pleasure of teaching email marketing best practices to New Jersey Tire Dealers Association (NJTDA) members in Mount Laurel, New Jersey.  You can see a copy of the exact presentation slides for this session here:

Click Here to Download the Presentation

Download the printable PDF

Welcome New Employees Lexi Richter and Nick Skowronski

Wednesday, September 9th, 2009

Aftermarketer Club welcomes new employees Lexi Richter and Nick Skowronski to the team.

Please join us in welcoming both Nick Skowronski and Lexi Richter to Aftermarketer Club. We would like to briefly introduce you to both new hires.

Nick Skowronski is Aftermarketer Club’s new Marketing Analyst. Nick has extensive experience in the automotive industry including many years working with the eBay Motors platform. Nick is currently pursuing a degree in Global Business Management from University of Phoenix.

Lexi Richter is joining us as a Marketing Coordinator. Lexi recently received her Bachelor’s Degree in Recreational Management and Tourism Development and Management from Arizona State University. She has several years experience in marketing as well as tradeshows.

Nick and Lexi are excited to begin helping all our customers rev up their online sales.

Welcome to Aftermarketer Club, Nick and Lexi!

What Would You Ask An Online Marketing Expert?

Wednesday, September 9th, 2009

On September 14th and 15th, Brian Offenberger, internet marketing expert, will be available for free, one-on-one consultations at the PWA Conference where he will answer any question about increasing your online sales.

On September 14-15, 2009, the Specialty Equipment Market Association (SEMA) is offering one-on-one, no cost consulting sessions with Brian Offenberger, internet marketing expert and owner of Aftermarketer Club.  The first 32 attendees of the Performance Warehouse Association Conference in Phoenix who express interest will have this incredible opportunity.

Brian is one of the most popular speakers about revving up your internet sales. He offers practical and effective advice that you can apply to your business. Brian specializes in speaking with motor vehicle and aftermarket motor vehicle companies about generating more web traffic, increasing conversion rates, and improving customer loyalty.

Normally, Brian’s consultations are $550 an hour, but SEMA is providing 32 lucky people with the opportunity to spend 20 minutes free with Brian where you can ask any question you might have about revving up your online sales. Brian will also review your website with you and give you the answers you need.

If you are interested in this opportunity, send your name along with three day and time options (in order of preference) to Monica Terlouw at monicat@sema.org. Remember, there are only 32 available consultations and they are being assigned on a first come, first served basis.

Take advantage of this incredible opportunity to learn the best ways to rev up your online sales.

Webinar On The Basics Of Website Design and Content

Wednesday, September 9th, 2009

September 24, 2009, from 10 -11 am PST, join Brian Offenberger as he delivers a webinar that can help you better understand the basics of a great website.

Do you want to gain a better understanding of good website design and the type on content it takes to produce sales? Brian Offenberger, owner of Aftermarketer Club, will be presenting this educational webinar on September 24, 2009 at 10am PST.

The webinar will educate participants on the components of a great website. You can expect to learn how to evaluate website performance, easy ways to add website content, proven techniques to turn website visitors into customers, and what type of content will generate sales. This is a great introduction into website design and content.

This educational webinar is free for members of the Specialty Equipment Market Assocation(SEMA) and only $29 for non-SEMA members.

To attend this informative webinar, visit the SEMA Webinar Program site.

Honda Accord Crosstour Receiving Negative Feedback on Facebook

Tuesday, September 8th, 2009

While most companies see positive effects from social media marketing, Honda is faced with an entirely different result upon the release of photos of their new vehicle, the Crosstour.

On September 1, 2009, Honda released images of their new vehicle, the Crosstour on their Facebook Fan Page. While Honda was expecting fans to see the new vehicle and express their delight, they were struck with a very different situation.

The majority of all comments received in the Fan Page have been nothing but insults and expressions of hatred. Honda is now faced with a dilemma. If they leave the page up will it have an effect on sales when the vehicle is released? If they do take the page down or moderate the comments due to negative responses, will they be faced with even larger PR problems?

Unfortunately, social media, while extremely popular and a great resource for companies, is unpredictable because companies are not the only ones posting on their site. Comments can be moderated but if all negative feedback is deleted, many fans may lose faith in the company and not trust it as a reliable source of information.

It is important to consider all possibilities when posting on your social media sites. Because you have no control over what other people will post on your page, you should be prepared for the negative feedback as well as the positive so you know how to react should you be faced with a similar situation.

 
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