By Michael Dalton Johnson, Publisher and Founder, SalesDog.com
Learn some of the most successful tactics that top sales people use to consistently close sales and increase their profits.
Let’s face it, selling isn’t rocket science. It’s harder.
To penetrate…
By Phil Sasso, President, Sasso Marketing Inc.
What the 2010 NHL Stanley Cup champions, The Chicago Blackhawks, can teach the aftermarket industry about marketing.
Two million crazy hockey fans crowded the streets of downtown Chicago back in June
for…
By Steve Kelley,VP of Sales, Extang Corporation
9 tips to help retailers prosper at local consumer shows.
I attended a favorite automotive enthusiast show recently in which our booth was packed with interested and purchasing customers for two days.…
By Melanie White, Marketing Manager, Hellwig Products Co., Inc.
How to implement a new marketing strategy by taking it one step at a time.
Sometimes approaching a new marketing project can be overwhelming unless you approach it like eating…
Learn about demographics from the 2010 U.S. Census and how they will affect marketing auto products.
AdvertisingAge recently ran an interesting article examining how the growing U.S. Hispanic population will become a major force in consumer spending…
In The Pit’s with Tom Blackman of ToyotaPartsCenter.net and Olathe Toyota
Tom Blackman, Parts Manager for ToyotaPartsCenter.net and Olathe Toyota, discusses how to successfully sell auto parts on the Internet as well as the good old fashion way…
“We have a program out now called Salesperson 3.0,” Ripper said, “and what it’s about is teaching outside sales people how to use the Internet to sell more.
By Jason Braun, Executive Vice President and CIO, Meyer Distributing Inc.
Why manufacturers that use superior data are seeing major gains in market share and leaving their competitors in the dust.
In today’s fast paced global economy where…
By Tom Marx, President and CEO, The Marx Group
First in a three part series on how to create a trade show strategy that maximizes your results.
Don’t look now, but SEMA and APPEX 2010 are almost upon us.…
By Jon Hedges, Principal, Hedges & Company
Learn how you can significantly improve the results of your email marketing campaign.
Here are three simple tips to make your email marketing program in the automotive aftermarket a success:
1. Relevancy…
Subscribe to our RSS feed to stay up to date, or enter your email address below to get our free newsletter.
